It feels like we just returned from Web Summit 2024, but we are already sharing our reflections from Web Summit 2025. This year, our team had even more meaningful conversations with forward-thinking innovators, captured moments that truly stood out, and gathered insights that will guide the continued improvement of our QA service.
Key Insights from the Event
The focus of AI adoption must shift toward enhancing user experience. Teams are actively integrating AI into products, often prioritizing speed and automation, but the real value of AI tools emerges only when they strengthen the user experience.
AI-powered products require ongoing validation. To keep AI stable and predictable, it must be validated continuously. Without proper testing, AI tools can quickly shift from an advantage to a source of risk.
Growing AI adoption raises the bar for QA skills. To support AI-driven tools effectively, QA engineers must have the right skills and hands-on experience to accurately evaluate AI behavior, understand how its outputs affect the system, and ensure predictable, stable results.
Digital products are becoming more complex, and QA must evolve with them. Ecosystems are becoming more intricate, integrations are expanding, and AI introduces new layers of variability. This raises testing requirements and calls for modern QA approaches that ensure expected outcomes, stability, and long-term product success.
To learn more about the insights we brought back from Web Summit, read our full press release: https://go.qatestlab.com/press-release-web-summit
Summing Up
We truly appreciated every meaningful conversation we had in Lisbon. These dialogues gave us a clearer understanding of where the industry is moving, what product teams will prioritize next, and how we can elevate our service to better support the challenges teams are facing today.
If we didn’t get a chance to connect at the event, or if our conversation requires a follow-up, just reach out. We’re always open to a thoughtful discussion and ready to help you navigate any quality challenges.
And follow us on LinkedIn to stay tuned for all future updates and insights!