How a Perfume Store Met Standards Without Breaking the Bank

The client requested comprehensive and cost-effective accessibility evaluation for a luxury perfume and aroma brand on Shopify with fixed budget, ensuring compliance with WCAG 2.1 standards and providing an inclusive shopping experience for all customers. 

• Digital platforms contained numerous barriers for users with disabilities. 
• Store lacked compatibility with common assistive technologies. 
• The client had limited resources, requiring a cost-effective yet thorough approach to accessibility improvements. 

1. Comprehensive WCAG 2.1 compliance audit.
2. Screen reader compatibility testing.
3. Keyboard navigation evaluation.
4. Color contrast assessment and optimization.
5. Form and checkout process accessibility verification.
6. Documentation of issues with priority levels. 

• Chrome, Firefox, Safari, Edge
• iOS and Android mobile devices
• Windows with NVDA and JAWS screen readers
• macOS with VoiceOver
• Various tablet devices
• Keyboard-only navigation testing

• Achieved WCAG 2.1 AA compliance across all core shopping functions.
• Improved site usability for customers using screen readers and keyboard navigation.
• Enhanced SEO performance through proper semantic markup and accessibility improvements.
• Expanded customer reach by making a luxury shopping experience accessible to all users.
• Reduced legal risk and strengthened brand reputation for inclusivity. 
• Delivered all outcomes within budget, meeting compliance goals without overextending resources.