E-Show Madrid 2025 was a valuable experience, full of substantial discussions and new connections. As Southern Europe's largest e-commerce event, it provided a clear view of the industry's direction. Our team, including Kristina Smereka (Product Growth Advisor) and Anastasiia Kushnir (Program Manager), met with mature, driven businesses to discuss how QA can support their growth and navigate the market's biggest challenges.
Key Insights from the Event
- Accessibility is not optional. With the European Accessibility Act now in effect, e-commerce companies are under urgent pressure to ensure their platforms meet compliance standards.
- Platforms increasingly rely on complex ecosystems with payment gateways, CRMs, and other third-party tools, where any breakdown directly impacts sales, making integration testing critical.
- Teams are facing the challenges of AI-driven features, such as recommendation engines and chatbots, which necessitate specialized approaches to validate unpredictable outcomes.
Want to explore all our insights from E-Show Madrid? Read the full article on our blog.
Summing Up
For us, the real value of E-Show was connecting with teams, understanding their context, and establishing genuine partnerships. The discussions we had helped us grasp the market's direction and decide how we need to evolve our services to meet our partners' needs.
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